From Referrals to Repeatability

We partnered with the founders to build a scalable, repeatable sales system that didn’t just mimic how they sold — it multiplied it.

1. Positioning & ICP Realignment

We helped them clarify what made their offer truly compelling:

• Speed: onboarding in days, not weeks
• Seniority: developers with experience in demanding US and EU projects
• Reliability: long-term engagements with low churn

Then we narrowed the focus:

• Defined a clear Ideal Customer Profile (ICP): fast-moving startups, tech-enabled agencies, and VC-backed companies scaling product
• Refined the core messaging to speak directly to founders and tech leads facing delivery bottlenecks

Now, instead of explaining what they do, the story told itself.

2. Sales System Setup

We didn’t just roll out a CRM — we designed a conversion engine:

• A CRM structured around real buying stages, not vague lead statuses
• Defined properties to track intent signals, source quality, and next steps
• Built outreach sequences across email, LinkedIn, and warm intros — modular, testable, and scalable
• Created a persona-specific messaging library, making it easy to personalize at speed
• Designed dashboards for visibility, so founders could see what was working — and what wasn’t — at a glance

3. Messaging That Matches the Brand

The founders had a distinct tone: candid, no-BS, and technically sharp. We mirrored that in outbound messaging:

• Led with empathy and insight into pain points: missed deadlines, unreliable freelancers, bloated dev teams
• Followed up with proof and credibility: senior dev bios, project references, client outcomes
• Avoided fluff — every message had a point and a purpose

No long sales decks. Just relevance and results.

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